Leading for Results
- Leveraging Your Leader Brand
to Deliver Value
Take your leaders to a higher level of effectiveness by building and aligning individual strengths to business objectives. Leading for Results is a solutions-oriented online course designed to be completed with feedback from a boss, coach, or mentor. The course helps managers recognize their own strengths, and what the organization needs them to be to reach business goals. Upon completion, your managers will have developed their own leader brand and defined the behaviors that will help them achieve positive, measurable results.
Target Audiences
Leading for Results provides tools, expert insights, checklists and action plans to help your organization’s leaders build on their unique strengths to achieve real business results.
Experts
The course is based on the work of consultants Dave Ulrich and Norm Smallwood, co-founders of The RBL Group, considered one of the top leadership development firms in the world. Ulrich and Smallwood are co-authors of three Harvard Business Publishing books: Results-Based Leadership; Leadership Brand: Developing Customer-Focused Leaders to Drive and Build Lasting Value; and Leadership Code: Five Rules to Lead By.
Benefits
- Immediate Impact. Online tools and a personal action plan help managers leverage and focus their individual strengths toward reaching specific goals. The course can be completed in one-to-three hours.
- Personal Feeback. Key touch points provide leaders feedback from their managers, coaches, or mentors. A self-assessment tool, interactive worksheets, and animated case studies engage leaders in an intensely customized experience based on their individual strengths and organizational goals.
- Groundbreaking Ideas. The course provides exclusive videos and access to two of the world’s foremost thought leaders in leadership development.
- Improves Leadership. Managers build on their strengths to deliver tangible results and create more value for stakeholders.
- Actionable Output. Targeted results can be mapped out and adjusted over time.
A Personal Perspective on Applying Strengths to Get Results
- The course’s interactive tools guide users through the process of defining a personal leader brand statement. Designed to be completed with input from a superior, coach, or mentor, the course provides a take-away toolkit to help learners shape their behavior according to their leader brand statements.
The course can be completed in one-to-three hours
Course features include:
- Learn: Engaging videos of David Ulrich and Norm Smallwood who explain the steps and answer questions pertaining to building a personal leader brand. The content includes graphics and explanatory text that expands on the main points of each learning module.
- Apply: Dynamic, interactive worksheets and richly animated case examples to help managers complete and execute a leader brand statement. The final module contains a comprehensive toolkit with a personal action plan plus four other tools to be used at specific intervals over the next 12 months.
- Resources: Six articles from Harvard Business Review and other top sources.
- Advisers Guide: Guidelines for a boss, coach or mentor to help support participants as they complete the course online.
- Self-Reflection Tool: Helps Leaders monitor their leader brand over time.
Leading for Results involves managers in a highly personal development experience focused on producing measurable results. Your organization’s leaders use self-assessments to identify their own strengths; a self-reflection tool incorporates feedback from others.
By creating a detailed action plan drawn from a personal leader brand statement, the learner is able to adopt specific behaviors into the individual leadership role. The course includes follow-through guidance for further mentoring, and milestone tracking to mark achievements and measure results.
Building a Goal-Based Leader Brand
Leading for Results provides content, tools, and feedback opportunities that allow your organization’s managers to build their leader brands by identifying individual strengths and aligning these with specific business objectives. Your leaders will receive expert guidance on how to improve their strengths to create more value for organizational stakeholders.
LEADING FOR RESULTS offers six self-paced modules:
- Identify Target Results – determine key stakeholders, what they need, and the desired results
- Assess Your Leadership Code Strength – explore the five domains of the Leadership Code
- Determine Your Style Strengths – identify which strengths matter the most in achieving results
- Validate Your Leadership Brand – evaluate your personal leader brand based on feedback
- Specify Your Behaviors – define specific behaviors to advance your leader brand
- Live Your Brand – sustain your leader brand with practical tools, coaching and feedback
Upon completion, leaders will be able to:
- Identify specific results that deliver value to key stakeholders
- Define personal leadership strengths
- How to apply those strengths to achieve organizational results
- Develop a leader brand
- Monitor effectiveness at living a leader brand
Insights from the Best in Leadership Development
Leading for Results is based on the work of two acknowledged thought-leaders in the field of business management.
Dave Ulrich is a Partner and Co-founder of The RBL Group, and a professor of business at the Ross School of Business, University of Michigan. His professional work focuses on how organizations build capabilities of speed, learning, collaboration, accountability, talent, and leadership through leveraging human capital. He has helped generate award-winning databases that assess alignment between strategies, human resource practices and HR competencies. He has published over 100 articles and book chapters, and 15 books. Mr. Ulrich's CV includes:
- Editor of the Human Resource Management Journal from 1990 to 1999
- Served on the editorial board of four journals
- Board of Directors for Herman Miller
- Fellow in the National Academy of Human Resources
- Co-founder of the Michigan Human Resource Partnership
Dave has consulted and done research with over half of the Fortune 200. He has been named the “#1 Management Educator & Guru” by BusinessWeek; cited as “one of the top five business coaches in the world” by Forbes; ranked as “one of the 10 most innovative and creative leaders” by Fast Company; and designated “the most influential person in human resources” by HR Magazine.
Norm Smallwood is a recognized authority in developing businesses and their leaders to deliver results and increase value. His current work relates to increasing business value by building organization, strategic HR, and leadership capabilities that measurably impact market value. He is co-founder of The RBL Group, a firm of well-known and broadly experienced management educators and consultants. For several years, Leadership Excellence has ranked The RBL Group as one of the top Leadership Development firms in the world.
Dave Ulrich and Norm Smallwood are co-authors of three Harvard Business Publishing books:
- Results-Based Leadership (with Jack Zenger)
- Leadership Brand: Delivering Customer-Focused Leaders to Drive Performance and Deliver Value
- Leadership Code: Five Rules to Lead By (with Kate Sweetman, forthcoming)
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